Know Your Customers Better
Build centralised guest data storage by integrating data from multiple sources for a holistic view of your guests in one place. Get a deeper understanding of your guests.
Build a Unique Guest Profile for Each Guest
Build a unique profile for every guest who visits your property with guest data pulled directly from your property management system (PMS).
We collect guest interactions from various systems and cleanse, dedupe and standardize for your easy access. Easily access your guests' stay history, campaign engagement, post-stay surveys, loyalty, total lifetime value, and more.
Automated Segmentation with RFM
Eliminate guesswork from behavioural segmentation. Customer Segmentation is critical to any marketing strategy. But trying to uncover key customer segments from various data points is cumbersome. Grouping them manually can be like finding a needle in a haystack.
Our best-in-class automated segmentation technique – via recency, frequency, monetary (RFM) analysis – examines your customer activity to identify how recently and frequently they booked a room or visited for dine or wine at your property.
We also allow you to create several guest segments based on specific profile data that you define. For example: build a segment of all users who like Vegan food, or who live in Chicago, etc. These segments can be used for your targeted and personalised marketing campaigns.
Increase More Direct Bookings through your CRM
Our Marketing module allows you to turn your guest data into revenue.
Create campaigns or set automated campaigns for various guest segments and target your potential guests and send them personalized communication that resonates with them and drives direct bookings.
Track your success with campaign revenue reporting.
Benefits with Instio
Know Your Loyal Guests
Use lifetime spend, number of stays, booking channel & NPS score to deliver personalized campaigns that reward hotel loyalty
Personalize Guest Experience
Capture guests' preferences, likes & dislikes before they arrive to deliver better experiences and communications.
Right Message to Right Guest
Build guest segments to send relevant and valuable email campaigns to your guests.
Understand Complete Transaction
View stay history, reservation details, rate, property, booking channel & upsell requests.
Gain Insight into Marketing Engagement
See how well your hotel guests are engaging with your email marketing campaigns.
Understand Guest Satisfaction
View past survey results to see a guest’s overall satisfaction with your properties.
Automated Arrival Reports
Daily Arrival report sent to your teams the information they need to surprise & delight arriving guests.
Make Data Driven Decisions
Use our CRM insights to gain powerful, real-time insights into your guest data to make better marketing & operations decisions.
Maintain a Healthy Database
We maintain a healthy guest database and collect valid email addresses and other key data
Find Top Booking Channel
Determine your highest conversion channels so you can focus your marketing efforts accordingly